人们耗费了许多时间用来驾驶,尤其是因为大城市中的交通堵塞,且许多驾驶时间并不是积极有趣的,会让人感到无聊、烦躁、低效。因此米其林和XNode正在寻找中国初创企业共同开发创新方案,以期为客户创造全新的出行体验,体验范畴可以涉及社交、健康、更好的信息展示、娱乐等多方面的内容, 从而提升驾驶时间利用率,帮助米其林进一步提升品牌知名度和客户粘性。
Due to much traffic congestion present in big cities, people spend a large amount of time on the road. Furthermore, long driving hours leads to a mundane experience on the road, causing drivers to feel bored, annoyed or unproductive.
Therefore, Michelin and XNode are looking for Chinese startups to co-create new customer experiences around in-vehicle mobility. These include, but are not limited to, access to financial, social, health content or any form of entertainment. Ultimately, we hope to improve the utilization of driving time for consumers, thus increasing Michelin's brand awareness and customer stickiness.