米其林2019创新合作挑战赛 Michelin 2019 Open Innovation Challenge

人们耗费了许多时间用来驾驶，尤其是因为大城市中的交通堵塞，且许多驾驶时间并不是积极有趣的，会让人感到无聊、烦躁、低效。因此米其林和XNode正在寻找中国初创企业共同开发创新方案，以期为客户创造全新的出行体验，体验范畴可以涉及社交、健康、更好的信息展示、娱乐等多方面的内容, 从而提升驾驶时间利用率，帮助米其林进一步提升品牌知名度和客户粘性。

Due to much traffic congestion present in big cities, people spend a large amount of time on the road. Furthermore, long driving hours leads to a mundane experience on the road, causing drivers to feel bored, annoyed or unproductive.

Therefore, Michelin and XNode are looking for Chinese startups to co-create new customer experiences around in-vehicle mobility. These include, but are not limited to, access to financial, social, health content or any form of entertainment. Ultimately, we hope to improve the utilization of driving time for consumers, thus increasing Michelin's brand awareness and customer stickiness.

每辆车都需要经常保养，然而当今的中国汽车保养市场并不总是完全透明的。在接受保养服务时，客户并不总是能够获得完全透明的信息，例如价格比对、维修诊断、维修过程等。这就导致消费者对汽车养护店的信任问题。

我们该如何开发创新解决方案，以提高客户在接受汽车保养服务时的透明度，从而提升客户满意度，节约时间，实现价值最大化呢？XNode正在寻找中国初创企业共同开发创新解决方案，以提升客户满意度、信任度和透明度。

Every car needs to be maintained from time to time. However, in the Chinese landscape today, car maintenance is not always done with full transparency. In the car maintenance process, customers are not always able to fully acquire transparent information  e.g.  price comparison, maintenance diagnosis and information of the maintenance process. This has created trust issues for consumers in the car maintenance sector. 

How can we then improve the degree of transparency for these customers, hence improving customer satisfaction by saving time and maximizing their value? We are looking for Chinese startups to co-develop innovative solutions to help to improve customer satisfaction, trust and transparency. 

中国经济的新常态导致了汽车售后市场的竞争格局发生变化——通过强化对客户的“重新定位”和“提升回购”，厂商更加关注现存客户的终身价值。消费者并不会频繁购买轮胎（通常2-4年一次），汽车维修保养也通常为一年若干次，因此消费者对轮胎的品牌忠诚度并不高。

通过为客户增加终身价值，是否有可能相应提升品牌忠诚度？为了解决该问题，米其林和XNode正在寻找中国初创企业共同开发创新解决方案，以提升客户回购频次。

China's economy has resulted in a new normal, which has changed the competitive landscape in the after-sales segment of the automotive industry. The players are increasingly focusing on the lifetime value of their existing customers by enhancing their “retargeting” and "repurchase”approaches. Consumers do not purchase tyres frequently (a typical interval is 2-4 years) and car maintenance takes place only a couple times a year. As a result, Michelin's customer brand loyalty has declined.

Could we increase the lifetime value for our customers, and hence our brand loyalty? To tackle this question, we are looking for Chinese startups to co-develop innovative solutions that can entice customers to re-purchase tyres for a 2nd, 3rd and 4th time.

我们如何基于“按使用量付费”的商业模式，为米其林引入新产品或服务，从而提高卡车客户的资产利用率？

米其林和XNode正在寻找中国初创企业共同开发创新解决方案，以期提升卡车客户的总资产利用率，从根本上颠覆按产品付费的商业模式，实现按使用量付费的商业模式。能够帮没有充分利用自身资产的卡车客户提高总资产利用率，意味着成本会显著减低，这将会是一个巨大的市场机会。

How can we introduce a new product or service offering using a ‘Pay per Usage’ business model in order to improve the asset utilization rate in our truck customer market?

We are looking for Chinese startups to co-develop innovative solutions to improve the total asset utilization rate of truck customers with the aim of fundamentally disrupting the business model from a 'pay per product' to a 'pay per usage' business model. This will result in significant cost savings for our truck customers who are not currently fully utilising their assets, thus presenting a huge market opportunity for Michelin. 

我们能否开发出全新的解决方案，改善中国新能源车队(包括公共汽车、卡车和轿车)的管理方式?

新能源汽车的兴起是中国汽车行业的趋势之一，然而随着道路上电动汽车数量的突然增加，有效管理电动汽车车队正变得逐渐困难。目前主要的问题包括：如何定位车队中的车辆，如何延长电动汽车的使用寿命，如何管理汽车温度和能源消耗等。通过对电动汽车车队的数据进行采集和分析，更先进的电动汽车管理系统或许能够被研发出来。

Can we develop innovative solutions to improve the way EV Fleets are managed in China (for buses, truck and cars)?

There is a rising trend in the Electical Vehicle (EV) market, but the sudden surge in EV vehicles on the road has made it increasingly hard to manage the EV fleet effectively. Current issues include: how to locate the cars in the fleet, how to extent the life expectancy of EV cars, how to manage the car temperature and energy consumption etc. By collecting and analyzing EV fleet data, sophisticated EV management systems can be developed.

我们如何帮助OEM厂商向消费者阐明，米其林轮胎的优异性能能够帮助他们降低成本（保养成本/燃料成本/电池成本等）?

米其林和XNode正在寻找中国初创企业共同开发创新解决方案，以证明轮胎质量能够降低使用成本。尽管与其他本土竞争对手相比，米其林轮胎的采购成本更高，但轮胎的质量、寿命和性能可以降低车队的长期成本。

如今我们所缺乏的是能够全面展示米其林轮胎的所有附加价值的解决方案，来避免消费者仅仅关注初期购买成本。潜在的解决方案包括：通过检测驾驶行为，将其与维修保养频率相关联；开发新的接口或界面，以实时监控各种汽车/卡车部件的性能；或其他能够（实时地）证明汽车/卡车部件性能是与维护成本相关的解决方案。

How can we help OEMs prove, to end consumers, their ability to pass on cost savings (in maintenance / fuel / battery) due to the quality of Michelin's tyres?

We are looking for Chinese startups to co-develop innovative solutions which can demonstrate cost savings brought about by superior tire quality. Michelin's tyres may be in a higher end price category compared to local competitors, but with their superior quality which ensures long-lasting performance, our consumers can enjoy long term cost savings.

What we lack are solutions to demonstrate these added values, and avoid the sole focus of our customers on the high initial costs. These solutions could include measuring correlations between driving behaviour and maintenance, developing new interfaces to monitor the performance of various car/trucks components in real-time or any other solutions to display real-time data of tyre performance vs cost.